The real winners are us, the listeners, who get the benefit of hearing all the great music that came out of this friendly competition. Like any music rivalry, there's a valid argument to be made no matter which side you choose. Pop music was advancing so quickly in the 1960s, and it was largely because its two leading bands were constantly trying to outshine each other. Pepper's Lonely Hearts Club Band and its pre-release, non-album single "Strawberry Fields Forever," the very song that caused Brian to abandon his storied Smile album, claiming The Beatles had already achieved what Smile had set out to do. The Beatles' Rubber Soul inspired Brian Wilson to write Pet Sounds, which in turn was a massive influence on Sgt.
Their creative rivalry wasn't invented by the press like Beatles vs Stones partially was it was a very real competition that existed at every turn of each band's career. Like The Beatles and the Stones, The Beatles and The Beach Boys weren't actually enemies they were friends and they were both fans of - and influenced by - each other's music.
It's easy to see why those two extremely popular British bands were pitted against each other, but when it came to innovations in the songwriting, arrangements, and production of pop music in the 1960s, The Beatles' greatest rivals were The Beach Boys. Beatles vs Stones may be the most well-known rivalry in the history of pop music, but it's a rivalry that always seemed a little superficial, more based on image and stylistic preferences than anything else.
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